The Autralian edition of Marie Claire Magazine's website is asking, "Has Kinky Gone Mainstream?" referring of course to the way 50 Shades of Gray has steamrollered its way into public consciousness via selling 50 million copies.
They ask in that lame, timid way that mainstream magazine articles typically do, "Has kink become mainstream?" Then they refer to a few experts, quote a few random people they know, and go on to draw some safe-sounding conclusions about not following the crowd and doing kinky stuff just because that's what's fashionable, and instead exploring what YOU want to do (or not do) is the key to have a fulfilling sex life. The painfully obvious disguised as wisdom.
And when they are not engaging in a festival of "Duh!" they are getting it wrong:
But is this anything new? “Nobody is reinventing anything. It’s all been done but differently,” says Dr Morrissey. “Think the Marquis de Sade’s The 120 Days Of Sodom written in 1785, Pauline Réage’s Story Of O in 1954, right through to Nancy’s Friday’s My Secret Garden: Women’s Sexual Fantasies in 1973. What’s revolutionary is the fact that it’s so public.No, that's not what's so revolutionary about 50 Shades. It's the fact that it's MOMMY porn, not Daddy porn. It's a demographic that has never been associated with porn of any kind, and now they're going for kinky sex. THAT'S revolutionary! If GUYS had taken up some porny book big-time, if them mainstream even noticed, they would dislike it, thinking "Horny guys getting kinky, can't be a good thing."
But since it's mommies it IS revolutionary, which is why Marie Claire's staff have no idea how to respond to it, and really don't "get" it. Really revolutionary stuff has a way of being hard to figure out.
